About me
Raffaella is a senior executive driving growth at the intersection of immersive technology, gaming, entertainment, and lifestyle. Her expertise spans strategic partnerships, business development, brand positioning, product enhancement, and monetization. She currently advises companies in gaming, entertainment, and AI, shaping the future of immersive marketing and commerce through innovative partnerships, product development, and in-game branded experiences on platforms like Roblox, Fortnite, and Sandbox. Previously, Raffaella was Head of Brands at Epic Games’ Unreal Engine, expanding the Epic ecosystem in the Lifestyle sector, securing partnerships with LVMH and WPP. She also served as Global Head of Innovation & Strategy at Accenture XR.
