About me
Affectionately known as the "Tech Cat” (Technology Catalyst), Lori H. Schwartz is an awardwinning innovator and visionary leader in the convergence of technology, marketing, and digital storytelling. As the Founder and CEO of StoryTech, she has been instrumental in shaping the future of content creation, distribution, and engagement. Her career trajectory, spanning film production, advertising, and digital media, has equipped Lori with a unique perspective on the evolving media landscape. She has consistently championed the fusion of storytelling with cutting-edge technology to forge meaningful brand experiences and drive audience engagement.
Lori's leadership at StoryTech has fostered strategic collaborations between storytellers and technology companies, resulting in profitable ventures and groundbreaking content. Her deep understanding of the content ecosystem, from production and distribution to audience engagement, has positioned her as a sought-after expert and advisor in the industry. A prominent figure at major industry events such as CES and the NAB Show, Lori has curated trend briefings, hosted panels, and led tours that showcase the latest advancements in storytelling technology.
In addition to running her own firm, she is an experienced event host, moderator, and event facilitator as well as a CNN contributor, providing a unique and very playful insider's take on the biggest stories in tech and entertainment. She also served on the Board of Governors for the Television Academy, representing the Emerging Media Programming Group. Through these roles, she translates complex solutions and communicates the opportunities for clients and external audiences alike and most importantly, has fun along the way!
Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America where she was responsible for driving technology innovation at one of the world's largest marketing communications companies. She was the key principle to launch the highly regarded IPGLAB. Lori oversaw the group's strategy, helping to keep clients ahead of the digital curve. She facilitated emerging media up-fronts for Microsoft, Intel, General Motors, Nestlé, and Sony. A passionate advocate for diversity and inclusion, Lori is a dedicated mentor and role model for women in technology. She actively participates in initiatives that empower and uplift women in the industry, inspiring future generations of female leaders. She has been profiled as one of the"30 Executives Shaping the Evolution of Media and Technology" by Variety and "100 People to Have Lunch with" by MediaPost Publications. An active spokesperson, Lori launched Digital Hollywood's 'Women's Entertainment and Technology Mentor Program’, and is an active mentor in the RISE Mentoring Programme.
