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Case Study: How AI and other Digital Toolsets are Changing Content Development and Production as Studios Attempt to Reach Millennials and Gen-Z
Thursday November 7, 2024 2:00pm - 2:40pm PST
The Aster
The business of entertainment production is in a state of flux that has not been seen since the creation of cable TV. The rise of AI is changing viewing patterns, and the bundling of streaming platforms has put studios in a quandary as to how they can reach the most important demographic of Gen-Z and Millennials. BuzzFeed Studios’ Karolina Waclawiak and Dan Katt will provide a case study of how the studio is adapting and leveraging modern technology to produce content that captures the attention of audiences. Waclawiak and Katt will have a conversation around how the studio uses AI to spot emerging trends (across all platforms), with a reach of over 520 million consumers. The duo will provide an in-depth analysis on how they identify stories that resonate most with young audiences – and tailor the content accordingly. They will examine learnings about AI’s role in pre- and post-production as well as how the studio is leaning into making smaller-budget film and tv productions that deliver big results, aligning with the company’s media strategy to connect directly with viewers in innovative ways and increase their IP.
Speakers
avatar for Karolina Waclawiak

Karolina Waclawiak

Head of Documentary, BuzzFeed Studios
Karolina Waclawiak is the head of Documentary for BuzzFeed Studios. In her role, she oversees the development and production of docuseries and documentary features. She has executive produced projects for Oxygen, Sky, Peacock, and more. Waclawiak served as the Executive Editor of... Read More →
avatar for Dan Katt

Dan Katt

VP of Marketing and Operations, BuzzFeed Studios
Dan Katt is Vice President of Operations & Marketing for BuzzFeed Studios. With a decade in marketing, Dan has established a formidable track record of innovative advertising campaigns, working alongside top-tier entertainment partners including Amazon Studios, Lionsgate, NBCUniversal... Read More →
Thursday November 7, 2024 2:00pm - 2:40pm PST
The Aster 1717 Vine St, Los Angeles, CA 90028
  STAGE 1
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